Automotive Dealership's Facebook Experiment

that work outBuy Sports Wet And Dry Slideto $8.00 per fan. Two of the fan weren't directli relat to a click through. If you want to drive traffic to your store Facebook site,I don't see advertis on Facebook as a valuabl medium at thi point. The store spent $40.00 and with a net increas of 5 Facebook fans. my suggest is to give awai a free Ipad when you reach 500 total fans.

One of my automot client agre to let us do a Facebook experi with their store us Facebook ads. We ran the same ad over two differ weekend us a CPC cost per click campaign. The ad featur a 0% offer and forward anyon who click on the ad to the store' Facebook page.

we target peopl who live within 25 mile of the dealership,With the first ad. 18 year or older and not affili with the dealership. Thi queri net as an estim reach of onli 1920 people. The suggest bid wa $0.49 - $0.63 USD per click, however, we start the bid on the first dai at $0.35 and had zero impressions. The second dai we increas the bid to $0.50 fall into the "suggested" rang and still had zero impressions. On the third day, we increas the bid to $0.75 well abov the top of the "suggested" rang and were abl to get 1,249 impressions, with no click through to the store' page.

on the inflatable ball bouncer second advertis we decid to increas the distanc from the dealership to 50 miles. We also thought we would set our ag target just a bit higher and rais the minimum ag to 23. The estim reach for thi new ad wa 1,Sinc we got 1249 impress and had an estim reach of onli 1920 people.103,340.

the suggest bid wa between $1.49 and $2.00. Just like the first ad,With the new ad we kept our daili spend budget at the $10.00 mark but becaus thi target group wa older and larger. we decid we would start our bid a littl bit lower than suggest and see how it would turn out.

we saw 52,Th first day.554 impress with 12 click at an averag cost per click of $0.83 with on of those 12 click becom a fan of the store - that ha been chang on Facebook to "Like." The second dai saw veri similar numbers, 52,291 impress and 12 clicks, again at an averag CPC of $0.83. One of those 12 visitor also "Liked" the dealership. The third dai number again, the same. 52,310 impressions, with 12 click and again on "Like." The fourth dai wa a bit strang from an impress stand point. Impression fell to just 33,261 deliv our 12 click at an averag cost of $0.83. Again onli on of the 12 click through "Liked" the dealership. Overall, the second ad deliv 190,416 impress with 48 click through to the site with three action from those 48.

I felt the first ad wa the winner. The dealership wa abl to get 1000+ impress for free. Most displai ad compani want to charg between $20 and $25 per 1000 impressions. While the second ad did deliv almost 200,For the money.000 impress but at a cost $0.21 per 1000 impressions.